? reporter Tan Pingcai Jun Yan Wen Chen Xiaodong map
Core Tip
Recently opened a new office within the agricultural way of a family clothing store, the building has attracted many white-collar workers go to patronize. Reporters found that can save large sums of rent due, and now more and more shop offices "Pong", and become a new business model. For white-collar workers, it also provides a convenient shopping for them.
Opened in the office of the store usually legend or network and other ways to attract customers through word of mouth,
http://www.phanganmedi...lic/user/gjrtu7b1zg/blogs, without a stable customer base, the risk greater than the downtown shop facade. In addition, by eliminating a huge amount of rent, a small shop selling items usually price is not high, but the quality does not necessarily have to protect, and many do not have an invoice,
hogan junior on line scarpe hogan opinioni, once quality problems, easily lead to disputes.
Phenomenon:
Clothing store "cat" into white-collar office shopping "Zero"
"Office in the clothing store,
moncler spaccio aziendale, ××× clothing store opened it!" Recently, a former agriculture office so the road banners to attract a lot of people's attention. Recently, the reporter came to the office, looked at the distribution slightly on each floor, and found that the building gather a lot of companies, is a typical business office. In accordance with the banners of "Guide", the reporter came to this office to open in a clothing store.
House area is not small,
woolrich outlet online affidabili woolrich costo, the decoration was also quite stylish, the main business is a brand of clothing, some sporadic tying sweater, the ride, shoes and the like. Reporters noted that the new cotton-store sales were discounted, ranging from 5 to 10%,
http://sibsolidarnost....com_xijc&view=captcha, while inside the ride,
hogan uomo estate hoga...one primavera estate 2014, sweaters, shoes and the like items priced generally between 60 to 150 yuan. "With the big shopping malls than our clothes shop, but it is much cheaper,
http://project-x.pytal...hread&threadID=103288, the mall's new general do not discount, here we can offer." The shopkeeper said, work at noon time guests come to visit relatively more, work Guests are less time, in general, the majority of female customers. Why mention the election office in the shop, the owner said, first, the rent is cheap, and second, quiet environment, customers can concentrate on trying on clothes.
After a three-way in the office, the reporter also found three clothing stores. Their store is small, some have been open for two years, while others just opened a month. Within these clothing store, there are customers come from time to time. Customers Liu and Xiao Zhu told reporters that they work at a nearby company, here is the old customers,
http://www.chuanghaire...iewthread&tid=1095046, due to the usually very busy, with little time shopping, and clothing from these offices within their companies relatively close, just to fill their "shortcomings." "And, and the outside of clothing compared to the prices here are lower than the market clothes into several." They said that for them, this is a more convenient "Taobao" approach. After selection, Liu and Xiao Zhu bought two sweaters, a coat, a total cost of more than $ 200.
Survey: low-cost low-price change "Network + word of mouth" to attract repeat customers
Why do these clothing store to choose the office where "root"? According to business sources, in relation to the cost of the office shop mall, street facade of the house is much lower, the cost advantages into attractive price advantage, is to make a lot of shops "hide in the small building into a unified" the first and most important.
"If the rent at the mall supermarket stalls open clothing store, do not say the high transfer payments, the monthly rent at every turn on the light on the yuan, shop here, there's less than a fraction of the rent." One owner said, in addition to the rent can save a lot of money outside, property management fees, utilities, etc. are also relatively low, so shop costs are significantly reduced. With businesses saying that cost less, prices will be lower, so that the ultimate beneficiaries or consumers.
Of course, and shopping malls,
http://t.fan16.cn/foru...viewthread&tid=409848, etc. bustling crowd compared to those opened in the office of the store undoubtedly seems to have deserted, and how to develop as many tourists? Businesses can say that the traditional approach, a combination of fashion: the use of network development in the customer base, expand its influence, while also relying on word of mouth to bring new customers. Reporter survey found that, without exception, these stores have their own QQ group, blog, community and so on. Once new customers come, they tend to stay warm and mobilize QQ number or other contact information to facilitate the timely notification when new stock. Consumers Metropolitan gladly accepted,
abercrombie & fitc...rofumo fierce abercrombie, also said they would take a look at colleagues or relatives.
It is reported that,
http://www.esignmall.c...=110743&fromuid=44243,
modelli giubbotti moncler borse moncler outlet, in the mode of operation of the office shop, the role of the network is very important. Owner not only through the QQ group,
rivenditori woolrich firenze offerte woolrich, etc. on the fixed customer base oriented propaganda, while also opened a shop online, and this store is the store.
Reporters visited the Agricultural Road, the three-way, waterway, Fung Lok Road and other office found that in addition to clothing, Red Wine, beauty shop, nail shop, also have "Pong" on office space. Even insiders predicted that "building the economy" will become the online shopping, changing consumption patterns and a new traditional mall shopping.
Owner: in order to survive and accurate positioning is very important
Shop in the office if there is the risk? "Without a stable customer base,
moncler piumini uomo 2014,
http://www.253100.cc/read.php?tid=1430723&ds=1, the risk in the office shop store much larger than the facade." Interview, many shopkeepers admitted to reporters, insisted that the first two months of the most difficult, because then the customer base has not build, plus another in the office, people flow is limited,
woolrich giubbini, in order to stay in business, you must learn to "win over" repeat.
In addition, shopkeepers said that although the rent and other costs are relatively low, but because of the limited customer base, how accurate positioning is particularly important to attract customers. Take only clothing store, the location, such as middle and low clothing, domestic brand underwear, brand women, etc.,
scarpa hogan donna negozi hogan, and so forth. More than shopkeeper told reporters, shop in the office, management of goods either unique, or have brand appeal, "otherwise it is difficult to attract white-collar office building, a loss could not go in there."
So, if you can open a clothing store and other shops within the office it? Reporters learned from the business sector, a general clothing industry, and restaurants need health permits, food stores need the circulation permit, Internet cafes and other needs of different network operating license to open a clothing store front without some special requirements,
spaccio aziendale moncler, whether clothing store Where open, provided they have the person in charge, have a fixed place of business of the rental agreement, the state allows the operation of the project, the four elements of a certain amount of money, you can get a business license. Of course, the business sector can regulate whether its trademark counterfeiting and other issues.
Reminder: Some things are not cheap beauty shop
In this, you need to be reminded that the reporter visited a number of clothing stores and other shops inside the office found that although its low price items sold, but not pieces of "poor quality", even a shoddy, deceptive phenomena . In addition,
sito ufficiale moncler 2013 prezzo moncler uomo, many businesses do not provide purchase invoices, and consumers rarely ask for an invoice, because there is no invoice as credentials appear once consumers buy goods quality problems,
http://t.fan16.cn/foru...viewthread&tid=409722, it is prone to disputes.
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